Making Sustainable Fashion Effortless
We believe the most sustainable garment is the one already in your wardrobe. Closetary helps you wear what you own, resell what you don't, and responsibly dispose of the rest.
The Vision
A World Where Clothing Lives Longer
Every year, 300,000 tonnes of clothing end up in UK landfill, and £30 billion worth of clothes sit unused in wardrobes. Closetary exists to change this.
By combining AI-powered outfit recommendations with built-in resale, donation, and sustainability tracking, we're building the infrastructure for truly circular fashion — starting in the UK.
Circular Fashion Platform
AI · Sustainability · Community
Our Values
What We Stand For
Sustainability First
Every feature is designed to extend the lifecycle of clothing and reduce fashion waste.
AI Innovation
Our proprietary Fusion Engine combines visual AI, rule systems, and LLMs for truly intelligent styling.
UK-First Approach
Built for UK consumers with UK data residency, UK charity partners, and DEFRA sustainability data.
Community Driven
Shared closets, style challenges, and sustainability leaderboards create a movement, not just an app.
Effortless Experience
Photo scan, barcode lookup, or receipt import — adding your wardrobe takes seconds, not hours.
Privacy & Trust
UK GDPR compliant. Your data stays in the UK. Your wardrobe data belongs to you.
The Founder
Muhammad Noman
Founder & Lead Developer
A technologist passionate about sustainability and AI. Building Closetary to prove that technology can make sustainable fashion choices not just easy, but delightful. The platform combines deep technical innovation in AI with genuine environmental impact.
The Journey
Our Roadmap
2024
Closetary concept born — research into AI fashion sustainability
2025
Fusion Engine (hybrid AI) and Carbon Engine prototyped
2026 Q1
Full platform development — mobile app, backend, web platform
2026 Q2
Private beta launch in the UK
2026 H2
Public launch with marketplace and charity partnerships
Be Part of the Change
Join our waitlist and be first to access Closetary when we launch in the UK.
Join the Waitlist