Platform Features

Everything You Need for a Smarter Wardrobe

From AI styling to carbon tracking, Closetary brings together the tools to help you wear more, waste less, and look your best.

Core Pillars

Four Pillars of Closetary

Smart Wardrobe Digitisation

Photograph, scan, or manually add every item in your wardrobe. Auto-categorised by type, brand, colour, and material composition.

  • Photo capture with AI tagging
  • Brand and category detection
  • Material composition tracking
  • Cost-per-wear analytics

AI-Powered Outfit Styling

Get daily outfit recommendations powered by our Fusion Engine — combining visual AI, weather awareness, and personal style preferences.

  • Weather and occasion-based suggestions
  • Body type and colour theory aware
  • Visual similarity matching (pgvector)
  • LLM-powered styling advice (Gemini)

Circular Fashion Marketplace

Sell, swap, or donate clothes you no longer wear. Give garments a second life through the integrated peer-to-peer marketplace.

  • Sell, swap, and donate options
  • UK charity partner integration
  • Condition grading and pricing
  • Offer and negotiation system

Sustainability Insights & Carbon Tracking

Understand the environmental impact of every garment. Per-item carbon scoring using UK DEFRA data, Higg MSI, and lifecycle assessment.

  • Per-item CO₂ footprint (kg)
  • Material-based emission factors
  • Care and washing impact analysis
  • CO₂ saved by sustainable actions

And More

Built for Every Aspect of Your Wardrobe

Community & Shared Closets

Share outfits, follow friends, and explore trending styles. Create shared closets for group styling.

Gamification & Challenges

Earn eco coins for sustainable actions. Complete challenges, unlock achievements, and climb leaderboards.

Charity Donations

Donate unworn items to verified UK charity partners with one tap. Track your impact and earn rewards.

Visual AI Recognition

Our CLIP-based vision engine identifies garment attributes from photos — brand, colour, category, and style.

Authenticity Indicators

Multi-signal confidence scoring for branded items using visual analysis, metadata matching, and community signals.

Smart Notifications

Get notified about outfit ideas, weather changes, marketplace activity, and sustainability milestones.

Personal Style Profile

Build your style DNA. Closetary learns from your choices and feedback to refine recommendations over time.

UK-First Design

Built for UK consumers with UK GDPR compliance, UK charity partners, GBP pricing, and DEFRA emission data.

Wardrobe Analytics

See which items you wear most, which sit idle, and where your wardrobe gaps are. Data-driven styling.

Subscription Tiers

Free tier for core features. Pro and Premium tiers unlock unlimited AI styling, advanced analytics, and priority support.

Offline-First Mobile

Your wardrobe is always available — even without internet. Full offline support with background sync.

Lifecycle Recommendations

End-of-life guidance for every garment: repair, upcycle, recycle, or donate. Reduce waste at every stage.

Ready to Try It?

Join the waitlist for early access to all features when we launch in the UK.

Join the Waitlist